Armour "Make it Easy" Campaign

With frozen meatball sales down, we created a campaign that revitalized sales, reinvigorated the tone of the brand, and inspired shoppers to get creative at mealtime.

We knew that our Armour target believes mealtime brings the family together. She wants affirmation for her work – a simple “thanks Mom” does the trick. So this campaign does just that.

The Armour tone of this campaign is clever and upbeat with just a hint of attitude for our modern mom. The headlines are set up in two parts. The first half refers to mealtime without Armour, and the second half brings the Armour benefit to life. The Subhead wraps up the messaging with a congratulatory tone for Mom’s delicious work.

Armour products are always the hero of our image and at the top of the messaging hierarchy.