Behr Paint #ColorAMemory Campaign

BEHR asked if color could play an important role in the making of a memory while increasing engagement over a period of six weeks, using their True to Hue campaign as a foundation.

Building from the nostalgia established by BEHR’s True to Hue campaign, we created a captivating digital experience with the purpose of engaging users by tying their favorite memories to the various shades of BEHR paint. We developed an application that allows users to create an image from within their browser. The highly responsive application and enhanced UI were key to achieving high engagement.