Nathan's Steak Patties Product Launch

Nathan's is known for it's iconic hot dogs, but this spring we needed to launch a new product under the famous brand. Steak Patties are a microwavable, sou-vide beef patty that allows consumers to make a great tasting burger made from fresh beef...in seconds.

This campaign boats that a great tasting burger from Nathan's can be made no matter the weather, no grills, no tools. Pretty easy, right?