Robin Corporate Website

The challenge

Robin Healthcare had its sights on being a true disruptor in the healthcare technology space, but it needed a website that could tell its story and build a foundation of awareness and trust amongst its key audience. 

The process

As VP of Marketing & Creative, I managed vendors and internal marketing teams in auditing and directing experiments on the existing site to learn what messaging and creativity led to the most marketing-qualified lead conversions. Analyzing the heat maps and flow tracking. I evaluated keyword searches and performed concept testing with third-party developers to inform key benefits and creative ideas that would resonate most with the target audience.

With the insights from the research gathered, I led a creative team of designers, copywriters, and front-end developers to bring the new website to life in line with the new brand guidelines.

The Solution

Fully responsive website optimized for SEO and developed with 50% more areas for conversion.

The Results

• 12% increase in traffic from organic search in 2022

• 24% increase in browsing time in 2022

• 50% increase in the number of pages viewed in 2022

• This effort, along with other integrated marketing campaign efforts, contributed to an 85% increase in sales-qualified leads in 2022

View Robin’s website live here.